Life at The Fordham at Baywood just got a little easier.
Luma connects you to trusted local people who already work with Baywood residents.
With Luma, you can call one simple phone number for everyday things like:
Getting a private, safe ride to an appointment
Scheduling a little extra housekeeping
Finding help with your pet or errands
Checking in on your home
… and more!
Luma is part of the new LumaLink Concierge Program, created especially for Baywood residents. It’s designed to make daily living more comfortable, connected, and stress-free.
Just call Luma, let her know what you need, and she’ll take care of the rest.

Everyone who signs up at the event will be entered to win special prizes from Baywood’s salon, spa, and favorite vendors.

The Fordham at Baywood, Banquet Room
Enjoy refreshments, meet the local Baywood partners who work with Luma, and see how easy it is to use your new concierge service.
LumaLink: Baywood's New Concierge Program
Curious about the kick-off event? The concierge? Find details on what to expect—so you can focus on connecting, learning, and making the most of your experience.
LumaLink is Baywood’s resident concierge — a friendly voice you can call or text anytime for help with everyday needs. From event reminders to local recommendations, Luma keeps life organized so you can focus on what you enjoy most.
Luma gives residents superpowers for daily living. Need to check an event time, request transportation, or find a trusted local service? Just ask. Luma handles the details and keeps everything connected, without apps, passwords, or waiting on hold.
LumaLink has the primary “superpowers”:
LumaLink will be available to all Baywood residents starting November 12, 2025. After launch, you can call or text anytime, day or night, to enjoy on-demand support and local guidance.
There is no fee to call the Luma Concierge Service. Your Baywood community provides this simple, single phone number as an amenity for valued residents.
When you use Luma to book a service—like a ride, home maintenance, or delivery—you’ll pay the provider directly at the time of service. For example, if you book a ride through Luma, you’ll pay for that ride with your credit card before you leave the vehicle.
Luma itself is always free to call, text, or chat with for information and local connections.
Not at all. LumaLink works with the Baywood team, handling simple requests and routine reminders so staff can spend more time focusing on residents and community events. It’s like having an extra set of hands at the front desk 24/7.
No smartphones or apps needed — just talk or text like you would with a friend. Luma’s natural voice and simple prompts make it easy for everyone to use.
Yes. LumaLink keeps all conversations secure and confidential. It never shares your personal details or data and only uses information to fulfill your requests within the Baywood experience.