Meet Luma: Your New Baywood Concierge

Life at The Fordham at Baywood just got a little easier.

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LumaLink Concierge Program

Luma connects you to trusted local people who already work with Baywood residents.

With Luma, you can call one simple phone number for everyday things like:

Getting a private, safe ride to an appointment

Scheduling a little extra housekeeping

Finding help with your pet or errands

Checking in on your home

… and more!

Luma is part of the new LumaLink Concierge Program, created especially for Baywood residents. It’s designed to make daily living more comfortable, connected, and stress-free.

Just call Luma, let her know what you need, and she’ll take care of the rest.

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Event highlights

Join us for the LumaLink Concierge Kickoff Event

Everyone who signs up at the event will be entered to win special prizes from Baywood’s salon, spa, and favorite vendors.

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Wed, November 12 at 5-6:30 PM

LumaLink Concierge Kickoff Event

Location

The Fordham at Baywood, Banquet Room

Details

Enjoy refreshments, meet the local Baywood partners who work with Luma, and see how easy it is to use your new concierge service.

Register and RSVP

LumaLink: Baywood's New Concierge Program

To complete your registration, check your email.
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Event FAQ

Answers for every step

Curious about the kick-off event? The concierge? Find details on what to expect—so you can focus on connecting, learning, and making the most of your experience.

What is LumaLink?

LumaLink is Baywood’s resident concierge — a friendly voice you can call or text anytime for help with everyday needs. From event reminders to local recommendations, Luma keeps life organized so you can focus on what you enjoy most.

How does LumaLink make life easier?

Luma gives residents superpowers for daily living. Need to check an event time, request transportation, or find a trusted local service? Just ask. Luma handles the details and keeps everything connected, without apps, passwords, or waiting on hold.

What are Luma’s superpowers?

LumaLink has the primary “superpowers”:

  • Connecting: Helps coordinate the following activities with ease:
    • Pet walking and sitting
    • Rides via private, safe transportation
    • Housekeeping
  • Guiding: Offers helpful local recommendations and answers questions about Baywood life — instantly. Luma can guide you to things like:
    • Salon and spa services
    • Active Life activities and exercise classes
When can I use LumaLink?

LumaLink will be available to all Baywood residents starting November 12, 2025. After launch, you can call or text anytime, day or night, to enjoy on-demand support and local guidance.

How much does using Luma cost?

There is no fee to call the Luma Concierge Service. Your Baywood community provides this simple, single phone number as an amenity for valued residents.

When you use Luma to book a service—like a ride, home maintenance, or delivery—you’ll pay the provider directly at the time of service. For example, if you book a ride through Luma, you’ll pay for that ride with your credit card before you leave the vehicle.

Luma itself is always free to call, text, or chat with for information and local connections.

Does LumaLink replace Baywood staff?

Not at all. LumaLink works with the Baywood team, handling simple requests and routine reminders so staff can spend more time focusing on residents and community events. It’s like having an extra set of hands at the front desk 24/7.

Is it hard to use?

No smartphones or apps needed — just talk or text like you would with a friend. Luma’s natural voice and simple prompts make it easy for everyone to use.

Is my information private?

Yes. LumaLink keeps all conversations secure and confidential. It never shares your personal details or data and only uses information to fulfill your requests within the Baywood experience.