Frequently Asked Questions (FAQs)

What is LumaLink?

LumaLink is a voice-and-text concierge platform built for senior living and active adult communities. Residents simply call or text to get help with everyday logistics—like arranging transportation, finding trusted local services, or checking community information—without needing to download an app.

Who uses LumaLink?

LumaLink is designed for residents of independent living, assisted living, and active adult communities—as well as the onsite teams that support them. It’s deployed by the community as part of the resident experience, not as a consumer app.

How does LumaLink work?

  • A resident calls or texts LumaLink (no app required).
  • The concierge team receives and routes the request—connecting residents to trusted vendors, coordinating services, or providing information.
  • Because LumaLink is integrated within each community, every interaction is tailored to that property’s amenities, vendor network, and resident experience.
  • When can residents use LumaLink?

    Once a community activates the service, residents can use LumaLink anytime—day or night—by phone or text. Automated reminder features are not active yet; this version focuses on real-time concierge support.

    What are experience amenities, and how does LumaLink support them?

    Experience amenities are everyday services that make life easier for residents—things like safe, private rides, in-unit housekeeping, pet care, community event connections, and on-site personal services such as hair, nails, or massage. These are the amenities residents actually use and value in their day-to-day lives.

    LumaLink gives properties a simple way to offer and manage these services without adding work to the front desk. Residents access everything through one conversational assistant, available by phone or text, making it easy to book a ride, schedule housekeeping, request pet support, or search and RSVP to community events. For operators, experience amenities strengthen the resident lifestyle, accelerate lease-up, and improve retention—without expanding staff or changing the property’s non-care model.

    What experience amenities come standard with a Luma deployment?

    Luma includes a core set of experience amenities designed to support daily living without adding work to the onsite team. Standard offerings include:

    • Safe, private transportation for errands, appointments, and social outings
    • In-unit housekeeping, from recurring cleans to deeper refreshes
    • Pet care, including dog walking and basic support
    • Community calendar access, with simple search and RSVP for events
    • In-building personal services, such as hair, nails, and massage appointments

    These services are ready on day one and can be customized to match each community’s local partners or preferred vendors.

    What kinds of requests does LumaLink support?

    LumaLink supports everyday living logistics within the community—like arranging transportation, coordinating vendors (salon, pet care, home maintenance), answering event questions, or providing local recommendations.It’s not a medical or care service—it’s a hospitality and coordination layer that complements the work of your team.

    Does LumaLink cost extra to the resident?

    There’s no additional cost to use LumaLink—it’s included as part of the community’s resident experience. Some services coordinated through Luma (for example, transportation or third-party vendors) may have standard usage fees that are paid directly to those providers.

    Is my information kept secure and private?

    Yes. LumaLink follows strong data-privacy and security standards. Conversations are encrypted, and no clinical or medical data is collected. Information is used only to fulfill concierge requests within the community.

    How does LumaLink help community staff?

    By handling routine coordination—rides, vendors, and resident questions—LumaLink gives property teams more time to focus on high-value engagement, events, and operations. It also ensures consistent resident communication, documentation, and service tracking across the portfolio.

    How does LumaLink’s concierge program help active adult multifamily communities?

    For owners and operators of active adult multifamily properties (age-qualified, lifestyle-oriented apartments), LumaLink drives incremental value beyond occupancy.

    • For stabilized assets already above 93% occupancy, it introduces a premium concierge amenity that increases NOI without adding new inventory.
    • The service drives engagement with existing onsite amenities (e.g., salon, fitness studio, clubroom), encouraging ancillary spend.
    • As residents require more age-related services over time, LumaLink scales to support value-added offerings—like wellness check-in calls or preferred vendor programs—that communities can resell to residents and families.
    • Operationally, it reduces front-desk workload and standardizes resident interactions, strengthening both brand consistency and retention.

    How does LumaLink’s concierge program help senior living communities?

    For senior-living operators, LumaLink adds a hospitality-grade service layer that enhances resident satisfaction and operational efficiency.

    • It increases engagement with existing amenities and off-site services (salon, activities, dining events, transportation), driving higher utilization of community infrastructure.
    • As residents age in place, LumaLink scales to support add-on services like wellness check-in calls or companion transport that communities can offer or resell to residents and families.
    • It reduces staff burden by automating routine coordination, allowing teams to focus on care, engagement, and retention.
    • The result is a measurable lift in length of stay, stronger occupancy stability, and higher NOI through new ancillary revenue channels.

    How does a community get started with LumaLink?

    Once your organization signs up, the LumaLink team will handle setup, staff onboarding, and go-live coordination. The property team announces the launch to residents and shares the call/text number. From there, residents can use LumaLink immediately for real-time concierge assistance.